What no tool can automate on social media, and how we help

Posting into Facebook Groups

What is banned

No app can post into a Facebook Group for you. Meta announced the end of its Groups API on 23 January 2024 and removed it, with the permission that let apps publish to groups, from every version on 22 April 2024. At the same time it stopped group admins installing apps on their groups.¹ Schedulers say the same in their own help pages: Buffer cannot add mentions when posting for Groups, and SocialBee says scheduling tools cannot tag Groups at all.²³

Why

Meta's changelog lists the removal but gives no detailed reason, so we will not invent one. The effect is clear: a post in a Group now comes from a person, inside rules the group's own admins set.

What we do instead

Social Media Assistant will make each Group post ready to paste, with a short checklist beside it: read the group's rules first, use a first line written for that group, post to one group at a time rather than the same text everywhere, and stay for the first comments. You post it yourself, in a minute, and it reads like you because it is you.

Instagram personal accounts

What is banned

Instagram's publishing tools for apps work only with professional accounts: business or creator.⁷ The last route for personal accounts, the Basic Display API, ended on 4 December 2024, and Meta said there would no longer be Instagram APIs for consumer apps.⁸ Even on a professional account, apps can publish 100 posts in a rolling 24 hours, and cannot add shopping tags or filters.⁹

Why

Meta's pages state the rule without a reason. In practice it keeps app access to accounts that have chosen to act as a business or creator.

What we do instead

If your business uses a personal Instagram account, switch it to a professional account in the app's settings before you schedule anything. Business suits most shops and services; creator suits a person who is the brand. Tagging is allowed there: apps can tag public accounts in photos, videos and Reels, and invite up to three collaborators.¹⁰ Social Media Assistant will keep saved tag lists for the people and businesses you work with, and will check each Instagram handle before posting. A handle that cannot be found is left out, so a typo or a private account never stops the post. Most schedulers already tag; the planned difference is the check.

TikTok: posting straight to your account

What is limited

TikTok lets approved apps post directly, with conditions. Until an app passes TikTok's audit, everything it posts is private, and at most 5 accounts can post through it in 24 hours. Before each post, the app must show a preview, let you pick who can see it from a list with nothing pre-selected, leave comments, Duet and Stitch off until you turn them on, and wait for your clear consent. It must not add its own logo or watermark.¹⁵¹⁶

Why

TikTok says the audit checks that an app follows its terms. The rest keeps every public choice with the creator.

What we do instead

When TikTok approves our app, each TikTok post will show you the preview and ask you to choose who can see it and whether comments, Duet and Stitch are on, with nothing pre-set. We will not add a logo of ours to your videos.

The short version

• Facebook Groups: by hand; a ready-to-paste post and checklist are planned.
• Your personal Facebook: one tap, through Facebook's own Share dialog.
• Instagram: a professional account, with tags where the rules allow.
• LinkedIn: your profile through your own connection; the company Page after approval.
• TikTok: your choices on every post, once TikTok approves the app.
• Engagement: real replies to real people, never bots.

If a tool promises to post into Groups, post to your personal profile on its own, or grow you with automatic likes, ask how. The honest answer is that it cannot, or should not. Social Media Assistant, which Keepwright is building, is being tested on Keepwright's own social media first; live posting waits on each platform's approval of our app. Read next: Get the most from each platform.