Social Media AssistantBuilt around the parts that decide whether a post works.
Your brand captured once. A hook on every post. A plan that leans towards what is working. Whole campaigns, not single posts. All of it is being built now; this page says how it will work.
Brand intake: tell us once
Most tools ask you to explain your brand in every prompt. Social Media Assistant asks once.
Your look
Logo, colours and fonts from your own files, used on every card, video and caption.
Your voice
How you speak, the words you never use, and the claims you can and can't make.
Your buyers and offers
Who you sell to, what they struggle with, and what you want them to do next.
One source of truth for each business, so every post uses the same facts.
Scroll-stoppers on every post
On short video, the opening seconds carry most of the effect. Research for TikTok found the first six seconds delivered 90% of ad recall.1 So every post starts with a hook, written before anything else.
Hook first
Call out who it's for and make a small, true promise in the first line or the first second.
A tested mix
Most hooks come from patterns that have worked, some are variations, a few are new experiments.
Made to be shared
Each post is checked for a reason people would pass it on, not only a reason to like it.
1. Toluna research commissioned by TikTok, 150 ads and 7,163 viewers, Feb 2024.
Learning from what works
Your best posts are studied for their hook, format, length, topic and timing, and the next week's plan leans towards them. Instagram's head has said watch time, likes and sends are the signals that matter most for reach,2 so those are the ones we watch.
2. Adam Mosseri, Head of Instagram, January 2025.
Campaigns, not just posts
Every format
Posts, carousels, reels, stories and text posts, each made natively for its platform, with tagging handled.
Presenters and UGC-style ads
AI presenters and creator-style videos for paid ads, always labelled as made with AI.
Ads built from parts
Several hooks, a few bodies and a few calls to action, combined and tested, so you always have fresh creative when an ad tires.
No spend until tracking works
Paid campaigns start only once purchases or leads are confirmed to be tracked, and are judged on cost per customer.
Checked before you see it
Before a post reaches your approve screen, it is checked for invented claims, words you don't use, fake urgency, the right shape for the platform, and an AI label where it needs one. After it posts, it is read back to confirm it went out with its media attached.