Journal

Practical guides for UK small businesses.

Useful on their own, whether or not you ever use Social Media Assistant. Every fact links to its source.

The ASA and the CAP Code for small-business social posts, in plain EnglishWho the ASA and CAP are, what the rules cover on your own social pages, when a post needs an ad label, giveaways, and where to get free help.
Can I say that? Checking the claims in a post before it goes outA plain check for UK small businesses: find the claims in a social post, find the proof, and rewrite what you cannot back up.
Labelling AI content in the UK, and stopping AI drafts inventing claimsWhen a UK small business should label AI-made images and video, what the platforms ask, and how to stop AI drafts inventing reviews, prices and awards.
A UK small-business social calendar for 2027The 2027 UK dates that matter to local businesses, by nation, each with a post idea and the claim to watch. No sign-up needed.
A ten-minute weekly approval routine for owners using AI draftsA short, fixed routine for checking a week of AI-drafted posts: facts, claims, people, images and timing, and what to do when a draft fails.
When to post in the UK, by trade, and what the clock change doesStarting times for cafés, trades, salons, accountants and more, how to test them against your own followers, and what the clocks changing does to a schedule.